Be Inspired. Be Blue Ocean. Make a BLUE OCEAN SHIFT.

Wikipedia, Instagram, YouTube, Smartphones, Uber... None of them existed just 10-15 years ago. 

So who created them? People who decided to challenge the status quo; to look at the world with a new perspective; to be BLUE OCEAN.

Are you ready to be BLUE OCEAN? Come join the movement! Create new opportunities. Any person, regardless of their entrepreneurial talent, or any organization - large or small, for profit or nonprofit, even a nation - can create blue oceans of growth and innovation. 

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne.

Drawing on more than a decade of new work, Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. 


Preorder your copy now:
https://www.amazon.com/Blue-Oc....ean-Shift-Competing-

Visit http://www.blueoceanstrategy.com to learn more.
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