The Crests -My Juanita 1957
The Crests (Manhattan, New York)
Personnel:
Johnny Maestro(Lead)
Talmadge Gough(Tenor)
Patricia Van Dross(Tenor)
Harold Torres(Baritone)
J.T. Carter(Baritone/Bass)
Biography:
0ne of the most popular of the late '50s groups, the Crests were often thought to have been an all-black group. In fact, they were about as integrated as a group could get, with four men (two blacks, a Puerto Rican, and an Italian), and one black female. Talmadge (Tommy) Gough (first tenor), Harold Torres (second tenor), and Patricia Van Dross (tenor) were all from the Alfred E. Smith housing projects in Chinatown on the Lower East Side of Manhattan. In 1955, while students at P. S. 160 Junior High, they teamed up with Jay (J. T.) Carter (bass) of Delancey Street to forma singing group.
In 1956, Mulberry Street resident John Mastrangelo met the group at the Henry Street Settlement House. John's previous group had also been integrated, and reportedly included a young Tony Orlando. Mastrangelo's strong voice and natural feel for R&B made him an instant asset to the group and they joined forces. J. T. Carter came up with the name the Crests (a good many years before the toothpaste). The group found the New York subway system to be an excellent place to polish their sound. On one occasion they boarded the Lexington IRT at the Brooklyn Bridge and took the opportunity to practice.
To their astonishment, as the train pulled into the next stop, a woman got up, walked over, handed them a business card, and left the train without even mentioning her name. The card read "Al Browne and Orchestra," Mr. Browne being the well-known arranger who backed up THE HEARTBEATS and other acts. The group scrambled to call him, set up an audition, and by June 1957 were recording two original Mastrangelo compositions. The mysterious lady on the train turned out to be Mrs. Al Browne.
The songs "Sweetest One" and "My Juanita" were tremendous first efforts for a new group, especially considering the medieval production work and studio sound. "My Juanita" was an up-tempo rocker with a slow double-chime prelude, a smooth lead from Mastrangelo (now calling himself Johnny Maestro), and a tight background by the Crests. "Sweetest One" was an understated ballad. Its simplicity was classic, but most in the know would have put their money on "Juanita." On July 15, 1957, the tiny Joyce Records (run out of the back room of a Brooklyn record store) bet on "Sweetest One," putting all two minutes and four seconds on the national Top 100 chart peaking at number 86. "My Juanita7 subsequently became a standard rehearsal tune for every street-corner group.
The Crest's next single was "No One to Love," a beautiful ballad with an "Earth Angel" intro followed by wondrous harmony and an original arrangement. Lightning didn't strike twice, but Maestro recalls that each member received a $17.50 royalty for the tune. It probably went to buy the checkered sport jackets and thin black ties they wore at their local gigs (with Pat in her gown, the performers looked like four Bo Diddleys and a prom queen).
After almost a year of shows, the Crests got a break in the form of an introduction by songwriter Billy Dawn Smith to music publisher George Paxton, a veteran of the Brill building. Paxton formed Coed Records and signed the group just as they became a quartet. Pat was forced to leave when her mother refused to let her tour with the older guys (in 1958 the members were 18 to 19 years old). Had Patricia's younger brother been old enough to do more than hang out to hear the group sing, he would have been an interesting vocal addition to the Crests. His name was Luther Van Dross.
A long-overlooked Crests single titled "I Remember" was actually the old FIVE SATINS standard "In the Still of the Night"; done competently by Maestro and company, it was their last Coed single together. Little Miracles" was their next single; it showcased new lead James Ancrum and became the first Crests single in 10 tries that didn't make the top 100 (#102). Gough then quit, moving to Detroit to work for auto giant General Motors. Gary Lewis (not Jerry's son) replaced him. Johnny went solo as long predicted, but what was not predicted was that his records would gain absolutely no acceptance.
A 1964 sequel to "16 Candles" leased by Craft to Coral suffered a similar fate; its prescient title was "You Blew Out the Candles." Kenneth Head filled in for Ancrum on one single for Trans Atlas in 1962, but the songs weren't as good as the ones the Coed Records staff had provided. ( George Paxton was a good publisher, with a knack for finding hits for his acts.)Through the '60s, the Crests toured on their name and signed no further record deals. Maestro went on to form THE BROOKLYN BRIDGE in 1968.
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